Blackmagic Design Event

Hosted on Wed May 16th at the Burbank Airport Marriott Hotel, I figured it might be a good idea to go to the Blackmagic’s show. Just for fun.

Okay, that’s just a glimpse of how beautiful the location is…

Leading the Creative Video Revolution

To introduce the company, I think it’s only appropriate to tell their story in their own words. Of course, I’ll insert some pictures to make it more interesting…

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s DaVinci Emmy™ award winning color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore, and Australia.

In November 2002, Blackmagic launched the DeckLink capture card and in doing so single handedly made working in true 10 bit uncompressed video on a Macintosh OS X™ system an affordable reality. The DeckLink card has become a market-leading product due to Blackmagic Design’s philosophy of delivering “what ever it takes to give creative editors and designers the very best quality tools”. 
 

DeckLink has many incarnations; above is a picture of DeckLink 4K.

“Blackmagic Design is dedicated to allowing the highest quality video to be affordable to everyone, so the post production and television industry can become a truly creative industry.” Grant Petty-CEO

Well, for more information, please check:

www.blackmagic-design.com

Nonetheless, Blackmagic design has been doing amazing things, and luckily I was invited through an email from Avid to be able to know of such event.

  

Reception table, badge, people and displays. 

As there were stations for people to experience the hardwares for sale, there were also theater style seminars throughout the day. I arrived at around 4 o’clock since my main interest is to hear what they have to say with Avid’s Media Composer 6, but I ended up listening to them talking about Symphony, which is a very powerful program for film and audio as well.

Seminar Schedule

11:30 Customer Keynote:  Ramy Katrib, CEO Digital Film Tree
12:00 Adobe CS6 & Blackmagic Workflow
1:00 Avid MC6 & Blackmagic Workflow
2:00 Blackmagic Design DaVinci Resolve 9
3:00 Adobe CS6 & Blackmagic Workflow
4:00 Avid MC6 & Blackmagic Workflow
5:00 Blackmagic Design DaVinci Resolve 9

 

Although I can’t believe I did not stay for the raffle! I just… forgot about it.

 

Prizes included  DeckLink HD Extreme 3D+, Intensity Pro, DaVinci Resolve Software, Adobe CS6, Avid Media Composer 6, PNY Quadro 4000, and a Promise Pegasus 4 HDD. And they are not cheap.

So, moving on.

There are a number of things that the Media Composer family has included in this release, and I’ll show you as it was presented to me, with pictures from the slide show.

Sounds pretty cool, right?

Well, let’s see some action!

This is a scene from Person of Interest. And as you can see, there’s nothing on the computer screen, and there’s nothing on the “wall.”

Hey, we found the computer screen!

Let’s put it to where it’s supposed to be! Of course, this is the way compose a scene nowadays, but it is still cool for me to see it in action, as I’m not really exposed to film editing, or “this,” often.

In order to have a good fit, we can use different ways to view the scene, edit the area where we need to have image substituted, and then place it / replace it as we see fit.

Stations for people to talk to representatives and see for themselves the Blackmagic. 

And more stations. I bet the guy has no idea how to work those buttons.

Just kidding…

One more thang that everyone’s interested in…

Touch screen…

More touching…

But really now, it’s the

Blackmagic Cinema Camera,

which boasts its features of a machined aluminum chassis, interchangeable optics, high resolution 2.5K sensor, 13 stops of dynamic range and 12-bit RAW uncompressed & compressed file formats!

Pretty amazing if you ask me.

With EF compatible lens mount, built-in metadata entry, built-in SSD recorder, incredibly versatile with its size and form, use of standard connectors and capacitive touchscreen display, and open file formats.

Again, pretty amazing if you ask me. 😛

And of course it includes several softwares to go along with the hardware, but how much does it cost?

Well, the representative is doing a good job presenting it, that’s for sure.

Okay, so before I turn into an advocate for Blackmagic, I’ll stop here. And this is to have come from an audio guy.

Although I’ve had experiences with various things in computer visualizations, I am no expert on video. But it is not difficult to recognize the amount of design and innovation they are doing some incredible stuff.

The future is now!
91 / Joey Ma

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