Grammy-winning kings of the quirky music video OK Go, who skyrocketed to internet fame with their film antic for “This Too Shall Pass” and “End Love”, are challenging filmmakers to direct the visuals to accompany their funkadelic new song “I’m Not Through,” taken from the band’s currently untitled fourth album. To provide inspiration, band frontman Damian Kulash offers a curated selection of his own Instagram highlights alongside a call to action.
“I’ve been listening to a lot of 60s and 70s soul, and I think this was my attempt to get the same space and groove that I love from Percy Sledge or Solomon Burke,” says Kulash of the brand new track. “It turned out way more electro-disco than that. Whenever I do anything with a falsetto voice and a groove to it, people go straight to Prince in their heads—which is fine with me. He’s one of my biggest idols.” The OK Go Saatchi & Saatchi Music Video Challenge 2013 is in partnership with global creative platform Talenthouse, and renowned music video curators BUG. The competition closes on May 7, and Kulash will lead a judging panel of successful creatives who will elect the winning video, to be premiered at the Cannes Lions International Festival of Creativity this June. “I suspect I’ll like the entries that are comfortable in their own skin more than the ones that are trying to guess what OK Go would have done if we were making the video ourselves,” he says. We caught up with him to glean more insightful tips for aspiring entrants.
respect to, and repost from:
For details on how to enter the competition, click here.
i love how they make four letters mean so much more,